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Tom Alison, Javier Olivan
Email · 2021 · Head of Facebook · VP Growth → COO
teensgrowth
Teens leaving Facebook — alarming data
Monday, October 25, 2021
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Tom Alison · Head of Facebook
The latest internal data is concerning. Teen daily active users on Facebook have declined 13% since 2019 and are projected to decline 45% over the next two years. Young adults 20-30 are down 4%. We are aging out of relevance.
Facebook Papers — teen usage decline memoMonday, October 25, 2021 at 9:00 AM
This is our most important problem. If we lose teens, we lose the future. What are they spending their time on instead?
Facebook Papers — teen engagementMonday, October 25, 2021 at 10:00 AM
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Tom Alison · Head of Facebook
TikTok. Teens are spending 2-3x more time on TikTok than on Instagram. The algorithm-driven For You feed is winning over our social graph-based feed. They don't want to see what their friends post — they want to be entertained.
Facebook Papers — TikTok competitionMonday, October 25, 2021 at 10:30 AM
Facebook Papers / internal research (Haugen disclosure)
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